During a collaborative marketing strategy consultation my team conducted with the Rare Books & Manuscripts Library (RBML), a special collection of The Ohio State University Libraries, I created a holistic social media strategy that identified the optimal platform for RBML, set measurable goals and expectations, and provided guidance on what—and when—to post.
I collaborated with the enterprise marketing office to establish an RBML Twitter (now known as X) account. While the account was approved and created, I trained stakeholders on best practices, brand voice, platform usage.
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