Content Marketing Specialist, Reading
Zaner-Bloser (A Highlights for Children Company)
July 2023–Present
- Architects content strategies that address critical educational shifts (science of reading), helping educators understand product benefits and differentiators.
- Engineered a social media turnaround, increasing social interactions by 79% and link clicks by 21.4% year-over-year.
- Collaborates with design, digital, and product teams to synthesize complex product information into cohesive marketing narratives.
- Optimizes website content utilizing SEO and GEO best practices to ensure high discoverability and engagement for mission-critical resources.
AI Data Annotator
Freelance
November 2025–Present
- Trains large language models (LLMs) and machine learning (ML) models using Reinforcement Learning from Human Feedback (RLHF) to improve learning efficiency and efficacy.
- Ensures models adhere to ethical standards, including harmlessness, truthfulness, safety, and more.
- Produces quality assurance (QA) assessments of other analysts’ work, assessing for instruction-following, grammar and syntax, and accuracy.
Senior Digital Content Specialist
The Ohio State University Libraries
October 2019–July 2023
- Led digital content strategy aligning with institutional goals, increasing website engagement by 95.7%.
- Directed social media strategy and training, resulting in a 378.2% increase in audience reach.
- Managed and maintained web content, ensuring accuracy and accessibility in alignment with WCAG standards.
- Collaborated across units to create integrated campaigns supporting engagement.
- Authored press releases, executive messages, and media relations materials.
- Supported the development of a new intranet platform to enhance communication and engagement.
Marketing Communications Manager
Dublin Arts Council
April 2014–September 2019
- Directed digital and print communications, strengthening community engagement and brand recognition.
- Managed web, social, and email content to grow online presence.
- Partnered with local media outlets to promote exhibitions and programs.
- Captured and edited multimedia content for marketing and event documentation.
- Managed public art program logistics and supervised 14 volunteers.
- Mentored and managed a marketing and communications intern.
Volunteer and Other Experience
Self-Published Children’s Book Author
Author of Paper Patterns, 10 Bedtime Stories for Little Listeners, and What is a Fossil?
Co-Host
Life and Limb Podcast
October 2020 – May 2021
Along with co-host Kristin Green, planned, recorded, edited and distributed Life and Limb, a podcast about living with a limb difference.
