Content Marketing Specialist, Reading
Zaner-Bloser
July 2023—Present
Notable Achievements:
- Increased content interactions by 79%, link clicks by 21.4%, and post reach by 10,900% in first year managing Facebook page.
- Created collateral and digital content that drove inquiry generation, helping team reach total yearly sales goal for core reading program by Q2 in 2025.
Core Responsibilities:
- Crafted engaging content for print and digital marketing, enhancing brand visibility.
- Collaborated with design teams to align on project goals, ensuring cohesive execution.
- Developed internal communications to keep teams informed, fostering cross-department synergy.
- Worked with digital teams to enhance web content, applying SEO techniques for better reach.
- Participated in Web Content and Brand committees to uphold content standards and brand consistency.
- Optimized content strategy to drive brand awareness and audience engagement.
- Partnered with cross-functional teams to create cohesive marketing narratives, manage content calendar, and ensure consistent brand messaging.
Senior Digital Content Specialist
The Ohio State University Libraries
October 2019–July 2023
Notable Achievements:
- Led digital content strategy aligning with institutional goals, increasing website engagement by 95.7%.
- Directed social media strategy and training, resulting in a 378.2% increase in audience reach.
- Received Extraordinary Impact Merit Bonus Award two years in a row for exceptional performance benefitting the organization.
Core Responsibilities:
- Managed and maintained web content, ensuring accuracy and accessibility.
- Collaborated across units to create integrated campaigns supporting engagement.
- Drafted press releases, executive messages, and media relations materials.
- Supported development of a new intranet platform to enhance communication and engagement.
- Mentored and managed a digital content student assistant.
Marketing Communications Manager
Dublin Arts Council
April 2014–September 2019
- Directed digital and print communications, strengthening community engagement and brand
- recognition.
- Managed web, social, and email content to grow online presence.
- Partnered with local media outlets to promote exhibitions and programs.
- Captured and edited multimedia content for marketing and event documentation.
- Managed public art program logistics and supervised 14 volunteers.
- Mentored and managed a marketing and communications intern.
Volunteer and Other Experience
Self-Published Children’s Book Author
Author of Paper Patterns, 10 Bedtime Stories for Little Listeners, and What is a Fossil?
Co-Host
Life and Limb Podcast
October 2020 – May 2021
Along with co-host Kristin Green, planned, recorded, edited and distributed Life and Limb, a podcast about living with a limb difference.
Graphic Design Volunteer
CHA Animal Shelter
January 2019 – December 2019
Assisted with design of social media posts and print materials on an as-needed basis to further fundraising and adoption goals.