My final project for my Seminar in Crisis Communications at Purdue was to identify an organization that had undergone a significant crisis, evaluate their communications response, write a research paper and create a video presentation. I chose to examine the 2015 and 2016 listeria scares at Jeni’s Splendid Ice Creams and evaluate their crisis communications following the events. Click the button to download my final paper or view my video presentation below.
Categories: AcademicCrisis Communications
