Resume


Content Marketing Specialist, Reading


Zaner-Bloser
July 2023—Present

Notable Achievements:

  • Increased content interactions by 79%, link clicks by 21.4%, and post reach by 10,900% in first year managing Facebook page.
  • Created collateral and digital content that drove inquiry generation, helping team reach total yearly sales goal for core reading program by Q2 in 2025.

Core Responsibilities:

  • Crafted engaging content for print and digital marketing, enhancing brand visibility.
  • Collaborated with design teams to align on project goals, ensuring cohesive execution.
  • Developed internal communications to keep teams informed, fostering cross-department synergy.
  • Worked with digital teams to enhance web content, applying SEO techniques for better reach.
  • Participated in Web Content and Brand committees to uphold content standards and brand consistency.
  • Optimized content strategy to drive brand awareness and audience engagement.
  • Partnered with cross-functional teams to create cohesive marketing narratives, manage content calendar, and ensure consistent brand messaging.

Senior Digital Content Specialist


The Ohio State University Libraries
October 2019–July 2023

Notable Achievements:

  • Led digital content strategy aligning with institutional goals, increasing website engagement by 95.7%.
  • Directed social media strategy and training, resulting in a 378.2% increase in audience reach.
  • Received Extraordinary Impact Merit Bonus Award two years in a row for exceptional performance benefitting the organization.

Core Responsibilities:

  • Managed and maintained web content, ensuring accuracy and accessibility.
  • Collaborated across units to create integrated campaigns supporting engagement.
  • Drafted press releases, executive messages, and media relations materials.
  • Supported development of a new intranet platform to enhance communication and engagement.
  • Mentored and managed a digital content student assistant.

Marketing Communications Manager


Dublin Arts Council
April 2014–September 2019

  • Directed digital and print communications, strengthening community engagement and brand
  • recognition.
  • Managed web, social, and email content to grow online presence.
  • Partnered with local media outlets to promote exhibitions and programs.
  • Captured and edited multimedia content for marketing and event documentation.
  • Managed public art program logistics and supervised 14 volunteers.
  • Mentored and managed a marketing and communications intern.

Volunteer and Other Experience

Self-Published Children’s Book Author

Author of Paper Patterns, 10 Bedtime Stories for Little Listeners, and What is a Fossil?

Co-Host

Life and Limb Podcast
October 2020 – May 2021

Along with co-host Kristin Green, planned, recorded, edited and distributed Life and Limb, a podcast about living with a limb difference.

Graphic Design Volunteer

CHA Animal Shelter
January 2019 – December 2019

Assisted with design of social media posts and print materials on an as-needed basis to further fundraising and adoption goals.