When it comes to current social media trends, short-form video is king. Here are a few reels I created for the University Libraries Instagram account using trending audio or concepts to reach our student audience.
Categories: Social Media
Social Media Strategy for Rare Books & Manuscripts Library
During a marketing strategy consultation my team conducted with the Rare Books & Manuscripts Library (RBML), a special collection of The Ohio State University Libraries, I was tasked with creating a social media strategy that would identify the best platform for RBML, set measurable goals and expectations, and provide guidance on what and when to post.